Social media and brand storytelling lead with a decade of experience building video-first, multi-platform programs for advocacy organizations, electoral campaigns, and nonprofits.
Bio
Ameena is currently a digital content manager at Avow Texas, a nonprofit dedicated to advocating for reproductive rights in Texas. There, she grew the organization from one active social channel to five (Instagram, Facebook, Threads, Bluesky, and TikTok), driving 9x impressions growth to 2.55M, 78% audience growth, and 183K+ video views through staff-led, video-first storytelling. She also relaunched the organization’s TikTok after more than a year of dormancy and built a rapid-response content system with evergreen templates for press coverage and statements.
Before her current role, Ameena managed digital fundraising programs for House Democratic Leader Hakeem Jeffries and DCCC Chair Suzan DelBene. In the 2025 cycle, she managed $800K+ in acquisition spend and raised $3.6M+ for Jeffries through an email and SMS fundraising program.
Previously, Ameena served as a strategist on the Colin Allred for U.S. Senate campaign, where she oversaw the campaign’s online community engagement strategy and co-ran the state’s first-ever digital distributed organizing program across all 254 Texas counties.
Additionally, Ameena helped manage email and SMS production for the National Immigration Law Center, Immigrant Justice Fund, and Senator Tammy Baldwin. She was also a member of the digital communications team at the Virginia Senate Democratic Caucus during the 2023 cycle, helping Virginia Senate Democrats reclaim their Senate majority.
Ameena started her career in journalism as an online editor at the Des Moines Register during the 2016 Iowa caucuses and presidential election cycle. She earned an undergraduate degree in journalism from Texas Southern University and a master’s degree in data analytics from the University of Houston-Downtown.